

- Location
- Toronto, Ontario, Canada
- Bio
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Multidisciplinary strategist and designer blending brand storytelling, graphic design, and digital marketing to build clear, consistent, and audience-first communications. Skilled at turning research and stakeholder goals into usable content systems; messaging frameworks, content calendars, and branded templates;that keep teams on voice and on schedule. Deep experience in visual identity, layout and typography, social-first assets (carousels, reels, thumbnails), email/newsletter design, and light UX writing for web and landing pages.
Strong collaborator who owns the end-to-end pipeline; audit → strategy → creative → scheduling → reporting; while maintaining accessible design standards and tidy file hygiene. Tools include Adobe Creative Cloud, Canva, Figma, Premiere/CapCut, Meta Business Suite/Later, Google Sheets/Data Studio, and Notion/Trello. Comfortable working across tech, wellness, education, arts, and nonprofit contexts, with brand discipline and clear, empathetic communication at the core.
- Portals
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Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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- Categories
- Branding & style guides Competitive analysis Digital marketing Graphic design Social media marketing
Skills
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Achievements



Recent projects

Opportunity for Market Research and Go-To Market Strategy
We want to better understand our client's target market and audience as well as the overall yoga/activewear market so we can uniquely position our clients within their industry. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand Sales and marketing strategies Logo (3-5 concepts) ideas for the brand element

Graphic Designer – photo editing app
Our start-up company has developed an exciting new private photosharing app, and we are continuing to add features to the solution. We would like you to create new stickers, borders, and call-out bubbles to be used for editing photos in a camera app. This will involve: Understanding our market and how the app will be used Creating fun and unique content for our photo editing feature Including, but not limited to, stickers and borders to apply to photos in photo edit mode Create various themes for all of our potential customers across the globe. Bonus steps in the process would also include: Creating new filters to apply to photos in our in-app editor

Market Research, Strategy, UI/UX and Branding for a B2B - U.S. client
We’re looking for great market research, online marketing, branding - including logo design, UX ad UI, and business strategy team! Do you have a background or interest in Graphic and UI/UX Design, Market Research, Sales and Marketing, or Analytics? Our client is launching a fulfillment and distribution platform called "Bloope" in the U.S. We need you to take a position from the B2B perspective, and show us your skills, from branding through to go-to-market. Show us what you can do to create a unique user experience, digital sales funnel & conversion, and target Market analysis for our client's brand. You have the opportunity to assist in the branding, provide market research, design the logo (motion and flat), your plan to increase conversion rates, a visually appealing landing page mock-up, and plan to get people/businesses interested - How is your content creation ability? We'd like to know more about our client's target audience. Are you up for the challenge?

Graphic Design
To help create resources and assets in our branding to support our courses (interview sheets, workbooks, podcast covers, etc.).
Work experience
Digital Content Strategist & Brand Designer
Visibility Creative Agency
July 2025 - August 2025
-Produced 12 multi-asset deliverables per week (carousels, reels covers, thumbnails) and lifted on-time delivery from 82% to 97% by standardizing brief → proof → export.
-Built an 18-template system (cover, body, CTA) and export presets that cut average revision rounds from 3.2 to 1.6 per set.
-Authored a 6-page mini style guide (type scale, color tokens, spacing) adopted across 3 concurrent campaigns.
Tools Utilized: Photoshop, Illustrator, Premiere Pro, Canva, Figma, Google Drive, Notion
Marketing & Communications Associate
Intocharge
January 2025 - March 2025
-Shipped 26 web visuals and a 42-icon library; reduced follow-up edit requests by 35% through clearer hierarchy and microcopy.
-Packaged a reusable asset kit (30 components + export presets) that lowered designer touchpoints per release from 3 to 1.
-Coordinated with ops to align visuals to support FAQs, trimming duplicate “how-to” inquiries by 22% week over week.
Tools Utilized: Illustrator, Photoshop, Figma, Canva, Google Workspace, Trello
Creative Marketing Designer
Self Justice Inc.
October 2024 - October 2024
-Built 32 educational social assets with consistent hierarchy and end-card CTAs; reduced SME edit loops from 3 to 1 round.
-Established 8 accessible color pairs and caption scaffolds that improved small-screen readability by 18%.
-Organized a shared library of 75 versioned files (sources, exports, captions) to accelerate batch production.
Tools Utilized: Canva, Photoshop, Illustrator, Google Drive, Notion
Creative Marketing Designer
Self Justice Inc. |
May 2024 - July 2024
Designed mental-health awareness visuals and educational posts supporting online advocacy initiatives.
Applied inclusive design principles to ensure materials were visually accessible and tone-sensitive to diverse audiences.
Managed creative production workflows, organizing layered design files and caption sets for seamless collaboration.
Content Design & Awareness Campaign Intern
Lotus Addiction Therapy Inc.
January 2024 - April 2024
Created digital infographics and awareness materials highlighting therapy resources and recovery programs.
Assisted with campaign planning and post scheduling using Google Sheets and Canva for tracking and consistency.
Supported outreach by preparing adaptable content packages for partner organizations and community use.
Brand & Course Materials Designer
Real Adulting 101
September 2022 - October 2022
Designed digital course workbooks, podcast covers, and branding materials for financial-literacy and life-skills programs.
Streamlined the design-to-production workflow by creating reusable template sets for recurring courses.
Collaborated with content developers to ensure clarity, readability, and consistent educational tone across all media.
Graphic Designer & Social Media Content Creator
Pineapple Socials
Toronto, Ontario, Canada
July 2022 - October 2022
-Produced 28 campaign graphics in 6 weeks and increased cross-channel asset reuse by 40% via systemized crops and variants.
-Implemented a 10-point QC checklist; cut post-publish fixes from 9/month to 3/month.
-Wrote a 2-page usage note enabling coordinators to localize layouts in < 10 minutes per asset.
Tools Utilized: Photoshop, Illustrator, Figma, Canva, Google Drive
Graphic Design Intern - Entrepreneurship Programs
Dream Legacy Foundation
January 2022 - May 2022
Designed visual content for entrepreneurship campaigns, events, and funding initiatives.
Maintained brand consistency across print, web, and social materials using corporate color and typography guidelines.
Supported the communications team in updating marketing collateral and preparing event media assets.
Digital Marketing & Content Design Intern
Voda Retreats
January 2022 - April 2022
-Created a 24-template cross-platform set (safe areas, caption cues) that cut concept-to-publish time by 27%.
-Delivered a 12-week calendar (3 posts/week = 36 deliverables) with proofed captions, accessibility checks, and clean handoffs.
-Established tone and imagery guardrails and an alt-text prompt sheet, reducing rework tickets from 7 to 2 per month.
Tools Utilized: Canva, Photoshop, Illustrator, CapCut or Premiere Pro, Google Drive, Airtable or Sheets
Education
Bachelor/baccalaureate of engineering science (besc), Chemical Engineering
University of Western Ontario
September 2020 - June 2026
Personal projects
Carousel Content System
June 2025 - August 2025
Reusable 8–10-frame structure (headline hierarchy, proof points, CTA) that cut revision time by ~35% and improved save/forward rates.
Flyer design
February 2022 - March 2022
Met client's needs by designing a flyer for her company. Required skills needed to complete this task included:
Ability to adhere to Company's branding guidelines
Understanding of marketing concepts and design principles
Proficiency with Adobe's suite of products including Photoshop, InDesign, and Illustrator
Effective communication and time management skills
Attention to Detail
Balancing Artistry with Audience Appeal
Perceptivity
Visually Representing Ideas
Sketching
Brainstorming
Aesthetics
EV/Hybrid/E-bike TCO Model:
January 2022 - February 2022
scenarios for utilization, energy price, maintenance, and route fit; simple slider-based sensitivities.
Green Operations Playbook (sample framework)
July 2021 - July 2021
audit → options → TCO → incentives → phased roadmap (90-day quick wins + 12-month plan).
Logo Design
September 2020 - October 2020
Created a logo for a client and tasks included: Collaborating with other professionals in departments like marketing, website management and communication to ensure product quality and timely delivery.
Creating and designing a wide range of marketing and sales collaterals for digital and print purposes, which can include social media graphics, email templates, internal and marketing displays, PowerPoint presentations and leave behinds.
Keeping abreast of the latest advertising trends in competitive markets, and support the development of original logo campaigns that are innovative and forward-thinking.
Establishing designs and content standards for all logo materials to create a favourable market for the specific client’s brand, while providing guidelines for production artists.