The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-6 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with an implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size as long as the business is showing revenue.

This experience is designed to connect industry professionals with learners who have been trained in marketing strategies, characterizing identification of opportunities with target markets, and realization of value propositions through marketing mix articulated in product, price, place, and promotion (4Ps), or customer value, costs, convenience, and communications (4Cs). Learners are equipped to analyze business / market environments, develop comprehensive marketing plans, and implement sustainable and inclusive marketing practices. By collaborating with learners, companies can gain fresh insights and innovative solutions tailored to their specific marketing opportunities and challenges, ensuring alignment with ethical, legal, and sustainable business practices.

This unpaid experience offers companies the opportunity to collaborate with learners for 1-2 hours weekly over a three-month period, with a strong emphasis on guided collaboration and research-focused outcomes. Learners bring foundational skills in employee well-being, compensation strategies, and labor relations, applying these concepts to real-world projects. Through this partnership, learners will rely on employer guidance to navigate organizational contexts and refine solutions tailored to workplace needs. The collaboration focuses on fostering supportive workplace cultures, optimizing performance systems, and ensuring compliance with HR legislation, ensuring mutual value and professional growth.

Students will develop a comprehensive HR strategic analysis for an industry partner . HR is core to the achievement of long-term organizational success at every step from effectively implementing business strategies to attracting, developing, evaluating, motivating and retaining talent. This course constitutes part of three elective courses offered for students wishing to achieve their CPHR designation upon fulfilment of their MBA requirements. Talent Management serves as a foundational course for students who wish to understand contemporary organizations, their work culture and the role of HR within the Canadian workplace. Taking an applied approach, students design strategies, policies, procedures, systems and structures required to successfully operate in a business context. Students also examine the key OBHR tools considered as a set of business“best practices” to support and advise managers/leaders and employees to be successful in the contemporary work environment.