Canmore Adventures seeks to enhance its brand presence and explore new revenue streams through strategic growth initiatives and practical implementation. The project involves identifying and collaborating with local affiliates, such as hotels and restaurants, to create advertising and marketing opportunities. Students will design and present tailored advertising packages to local businesses, aiming to secure partnerships and increase revenue beyond the current affiliate commissions. Additionally, the project includes launching a YouTube channel using existing video content, running SEO campaigns, and updating website content to boost visibility and engagement. Students will also develop and test monetization initiatives like sponsorships and cross-promotions. The goal is to provide Canmore Adventures with actionable strategies and measurable results, while offering students a chance to apply their classroom knowledge in a real-world setting.

Students will deliver a comprehensive set of strategic recommendations and measurable outcomes. These include launching a live YouTube channel, executing active SEO campaigns, establishing new affiliate partnerships, and securing signed advertising agreements. The project aims to create immediate impact for Canmore Adventures and provide students with a portfolio of applied experience.